PSA

http://youtu.be/pw9WmG-ebIg

This is Canada's PSA for endangered species and its so simple but it plays on the emotions of its viewers and gets the point across.




http://vimeo.com/1855316

this video tried to put its viewers in the shoes of the wildlife and it works well together, the only thing that could be improved is that they put two separate videos in one slot so it was a little repetitive.

What are the key points you will emphasis?
To help endangered species by not taking away their natural resources.

What visuals and audio are appropriate?
maybe videos of animals in synthetic wildlife and soft sad music playing in the background.

What type  of PSA will you use?
maybe an emotional PSA