PSA

http://youtu.be/pw9WmG-ebIg

This is Canada's PSA for endangered species and its so simple but it plays on the emotions of its viewers and gets the point across.




http://vimeo.com/1855316

this video tried to put its viewers in the shoes of the wildlife and it works well together, the only thing that could be improved is that they put two separate videos in one slot so it was a little repetitive.

What are the key points you will emphasis?
To help endangered species by not taking away their natural resources.

What visuals and audio are appropriate?
maybe videos of animals in synthetic wildlife and soft sad music playing in the background.

What type  of PSA will you use?
maybe an emotional PSA

Capstone Project Statement of Intent

a) My goal is to start with one endangered species and eventually prevent all or most endangered species from becoming extinct.
b)It is important to save endangered species because of the food chain connections, if and when part of the chain is damaged, the chain adapts into other food chains and it will begin to affect man kind when our food chain is altered and we are competing with animals for food. We should care because if we want our world to continue as is or better we have to preserve our resources.
c) Zoology or animal sciences is my chosen career field and you can obviously see that with out these animals eventually my career will be a history course instead of an research field.
d) my project helps society not only help animals but also educates and creates awareness that we need to allocate our resources and have boundaries to keep our world stable.